The ad uses visuals contrasting suburban sprawl with a pedestrian-friendly apartment community to show how the American Dream is changing as a result of changing demographics and a new consumer thinking follow the single-family bust.
Freed to choose housing that best suits their lifestyles, millions are choosing an apartment. It a balanced housing policy that gives Americans the options they want.
NMHC/NAA will be running the ad in publications targeting members of Congress, beginning with a special issue of National Journal.
Run the Ads in Your Publication
Apartment firms, trade publications and local apartment associations can use the ads in their publications and in apartment community publications.
High-resolution camera-ready artwork is available below. In addition, a CD with all of the ads is available by contacting Michael Tucker at firstname.lastname@example.org.
Use the links provided below download high-resolution PDF artwork of each ad in various sizes.
If you would like artwork in InDesign file format, please contact Jim Lapides at email@example.com.