NMHC/NAA have launched a major advertising campaign to remind policy makers about the importance of apartments in creating strong and healthy communities.
The campaign, titled “Because not every home is a house,” is meant to challenge the often unquestioned notion that homeownership alone can solve our most pressing housing and community development challenges.
The advertising campaign showcases the different faces of apartment dwellers —faces you might not expect; faces of our friends and neighbors. They include empty nesters, a fireman, a teacher, a young married couple and “city living” aficionados. Each of them has a different reason for choosing apartment living. And each of them is integral to the success of our communities.
The ads ask some tough questions, including:
“what makes the best communities,”
“are we putting people at risk by encouraging homeownership at any cost,” and
“do we want our first responders living miles away,” among others.
Run the Ads in Your Publication
Apartment firms, trade publications and local apartment associations can use the ads in their publications and in apartment community publications.
POSTER-SIZE ADS AVAILABLE FOR CORPORATE, ASSOCIATION AND LEASING OFFICES
Remind your residents about the other side of buying a house with the ads featuring feature young couples overburdened by mortgage debt, young professionals who have put their futures on hold in order to buy a house, and young adults who prefer the financial freedom and social interactivity of apartment living.
Posters are $10 each while supplies last. Click here for an order form!