Once a “pie in the sky” idea, revenue management is quickly moving into the mainstream in apartment operations.  News of one to five percent revenue increases by early adopters in a slow rent growth environment are causing more and more firms to consider taking the plunge. 

On June 12, 2007, NMHC sponsored a one-hour webcast on the topic to help firms understand how this business tool operates and what implementation actually requires.  It features current users who offered their insights and best practice recommendations. 

To view the webcast, click  here.

Participants included the following.  (Please note: Each presenters' approximate presentation time is listed below. You may move through the presentation at your own pace using the WebEx control box.)

• David Cardwell, NMHC VP of Capital Markets & Technology (:01-7:56)
• Jeffrey Roper, Principal Scientist and Chief Product Officer, M/PF YieldStar (7:57-37:34)
• John Ghio, SVP, Finance & Asset Management, Prometheus Real Estate Group, Inc. (37:35-50:31)
• Tammy Farley, Principal, The Rainmaker Group (50:32-1:05:37)
• Bryan Hilton, Vice President of Revenue Management, Simpson Housing, LLP (1:05:38-1:23:55)
• Questions & Answers (1:24-end)