Launch Pad at the NMHC OPTECH Conference and Exposition


Scheduling and messaging platform Knock, 2016 NMHC Launch Pad winner

The NMHC OPTECH Launch Pad Competition is Back!


Do you have a new technology-based solution for the apartment industry?

Did you release the solution after January 1st, 2014?

If yes to both, then prepare to launch by entering NMHC’s sixth annual Launch Pad Multifamily Tech Startup Competition!

The application deadline is Midnight PT August 25th. 

Four finalists will be chosen to pitch their product or service live to a panel of esteemed industry experts and more than 1,000 attendees at the 2017 NMHC OPTECH Conference and Expo in Las Vegas (October 25-27th).

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What’s at Stake?

In addition to invaluable industry exposure through the live pitch and direct feedback from industry and technology experts that all finalists will receive, the winner of the 2017 NMHC Launch Pad Competition will also receive:
  • $5,000 cash prize
  • One year NMHC Advisory Committee membership
  • The 2017 NMHC OPTECH Technology Innovation Award
  • *New for 2017* Four kiosks will be reserved at the new NMHC OPTECH “Startups Center” in the NMHC OPTECH Exhibit Hall for the four Launch Pad finalists, who will be given first option to rent. There will be a limited number of other kiosks available on a first-come, first-served basis. (Note: The Startups Center has more stringent requirements than Launch Pad, more information can be found here.
  • The opportunity to give an update at the 2018 NMHC OPTECH Conference & Exposition
  • Recognition as the Launch Pad Winner through NMHC communications channels
The three runner-ups will receive:
  • One year NMHC Advisory Committee membership
  • Recognition as a Launch Pad finalist through NMHC communications channels

Eligibility Requirements

To enter the NMHC Launch Pad competition, companies must meet the following eligibility requirements:
  • Provide a technology-based solution to the multifamily industry
  • Solution must have been released after January 1st, 2014
  • Have not previously been named an NMHC Launch Pad Top 4 Finalist; previous applicants (including semi-finalists) may reapply if they still meet the criteria outlined above

Evaluation and Judging

Top 10 Semi-Finalists Evaluation and Judging

  •  NMHC will review all entries for completeness and eligibility only;
  •  A task force of industry leaders will be selected by NMHC staff;
  • All eligible entries will be sorted by professional discipline (i.e. marketing, technology, operations, etc.);
  •  Task force members will review and score the entries most aligned with their professional discipline specialty for the following criteria:
    • How innovative the product or service is; and
    • The ability of the product or service to solve an apartment industry challenge.
  • Task force members will then rank the entries from their most to least favorite;
  • The composite score (innovation 0-5, ability to solve challenge 0-5, and ranking 0-10) will determine the top 10 semi-finalist rankings;
  • Any ties will go back to the full task force for voting to break the tie;
  • The top ten semi-finalists will be notified and will proceed to the next round of judging which will determine the four finalists.

Finalists Evaluation and Judging

  • The ten semi-finalists applications will be reviewed by the entire task force;
  • Task force members will be asked to choose the four semi-finalists that they’d like to see compete at 2017 OPTECH;
  • The composite scores of the chosen semi-finalists will determine the four finalists who will compete at the 2017 OPTECH Conference;
  • Any tie scores will go back to the full task force for voting to break the tie; 
  • Other than ensuring that entries are complete and eligible, and tabulating scoring, NMHC staff does not play any role in selecting the semi-finalists, finalists, or winners. In addition, all task force members remain “blind” to who the other task force members are to avoid any potential for collusion.  

OPTECH Final Four Competition 

The NMHC Launch Pad competition will be held at the 2017 NMHC OPTECH Conference & Exposition and will consist of presentations by the four finalists followed by questions from a panel of industry and technology experts who were not involved in selecting the semi-finalists or the finalists. The expert panel will be assembled by NMHC staff annually, but none may serve for more than two consecutive years. After the panel questioning and review, the OPTECH audience will vote live and will select the winner of the 2017 NMHC OPTECH Technology Innovation Award. 

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