2017 NMHC OPTECH Conference & Exposition

October 25-27, 2017
Mandalay Bay Resort and Casino
Las Vegas, NV

NMHC OPTECH is the premier destination for what’s next in multifamily. Open to NMHC members and non-members alike, OPTECH provides a forum for senior practice leaders from a wide variety of disciplines to collaborate on strategic action, incubate new ideas and elevate the industry across all areas of business operations and technology.



Thought-provoking content

OPTECH’s educational sessions provide a unique blend of deep dives on critical topics, silo-breaking panels and inspirational discussions – all with a forward-looking perspective from top minds inside and out of the multifamily industry. Areas of focus include property operations, marketing, technology, sustainability and telecommunications.


High-level networking

OPTECH features NMHC’s exclusive networking opportunities with your peers from the nation’s leading multifamily companies. 


Trade show

Ranging from promising start-ups to industry leaders, OPTECH’s exposition brings over 100 of the industry’s top solution providers together in one place. Connect with the right partner to grow your business and solve your most vexing challenges.


Peter Diamandis
Founder & Executive Chairman, XPRIZE Foundation
Learn More

Preliminary Agenda At-A-Glance

View a more detailed agenda.


Wednesday, October 25



9:30 AM – 7:00 PM

Registration/Social Lounge/Charging Station


1:00 – 2:15 PM

Roundtables (Open to Owners/Developers/Managers only)

  •  Marketing
  • Sustainability
  • Cybersecurity
  • Telecom Legal Strategies (Also open to Owner Representatives)
2:15 – 2:30 PM     Break

2:30 – 3:45 PM

New! Town Hall Meetings

  • Corporate Social Responsibility
  • Innovation
  • Cybersecurity
  • Telecommunications Providers
3:45 – 4:00 PMBreak

4:00 – 5:30 PM

Opening General Session: NMHC/Kingsley Resident Preferences Report

5:30 – 7:00 PMExhibit Hall Open
      5:30 – 7:00 PMNetworking Reception in the Exhibit Hall

     5:45 – 6:15 PM

Commerce Corner in the Exhibit Hall

     5:45 – 6:45 PM

Snap Sessions in the Exhibit Hall


  •  Business Intelligence for Multifamily Leasing Success
  • How Reputation Management on Social Media Affects Your Property
  • Reducing Property Utility Expenses: Tips and Strategies
  • UserSafe Wi-Fi Calling: In-Building Voice Problems Solved

Thursday, October 26



7:15 AM – 6:30 PM

Registration/Social Lounge/Charging Station



7:30 – 8:30 AM

Continental Breakfast Social



8:00 – 8:30 AM

Breakfast Briefings


  • Lessons Learned from the 2017 NMHC Leadership Forum: The Bottom Line Imperative of Diversity & Inclusion
  • NMHC/NAA Apartment Demand Research Findings

8:30 – 9:15 AM

Concurrent Sessions


  • Lightning Round! Top Marketing Pros Take on the Top Marketing Trends
  • Dialing Back Screening Thresholds in a Soft Market: How Far is Too Far?
  • Sustainable Performance = Competitive Advantage: Building Resilience Strategies that Drive NOI
  • Ask the Tech Pros
  • Overcoming Wi-Fi and Cell Service Challenges for Seamless Communication

9:15 – 9:30 AM




9:30 – 10:30 AM

Concurrent Sessions


  • Data-Driven Marketing: Separating the Signal from the Noise
  • Multifamily Learns the R.O.A.Ps. (Return on Amenity Partnerships)
  • DIY Energy Reduction: Road Mapping the Way to Cost-Savings
  • Making the Business Case for Technology Investments
  • Smart Strategies for Smart Apartments

10:30 AM – 1:30 PM

Exhibit Hall Open

     10:30  11:15 AM

Networking Coffee Break in the Exhibit Hall

     10:45  11:15 AM

Snap Session in the Exhibit Hall

  • Introducing RentPush.com 2.0
  • The Respage Multifamily Chatbot: Solving Problems in Office Hours, Website U/X and Chat

      12:45  1:30 PM

Networking Lunch in the Exhibit Hall

     12:55  1:30 PM

Commerce Corner in the Exhibit Hall

     1:00  1:30 PM

Snap Sessions in the Exhibit Hall

  • Leave Paper-Based Inspections in the 20th Century Where They Belong
  • Engagement in the New Renter's Leasing Journey
11:15 AM - 12:45 PMGeneral Session: NMHC Launch Pad

1:30 – 2:30 PM

Concurrent Sessions


  • Collaborative Rebranding Strategies for Value-adds
  • Disaster Ready: Getting Up and Running after Devastation
  • Namaste: New Building Strategies for Heath & Wellness
  • The KPI Revolution: Using Advanced BI to Move Beyond the Occupancy Variable for NOI Gains
  • Hackable Apartments: How to Keep Our Communities Safe When Everything is Going Online

2:30 – 2:45 PM




2:45 – 3:45 PM

Concurrent Sessions


  • Responsive Design is Not Enough: Rethinking the Mobile User Experience
  • Is Voice Activated Smart Home Living the Next Big Thing?
  • What's Your Real Rent? Using Energy Efficiency Savings to Attract and Retain Residents
  • Integration Now! Overcoming Tech's Greatest Challenge
  • The Ever-Changing World of Telecom Regulation: The Latest from Washington

3:45 – 4:00 PM


4:00 – 5:15 PM

General Session: Keynote Speaker Peter Diamandis, Founder & Executive Chairman, XPRIZE Foundation

5:15 – 6:30 PMExhibit Hall Open

     5:15 – 6:30 PM

Networking Reception in the Exhibit Hall

     5:30 – 6:00 PM

Snap Sessions in the Exhibit Hall

  • Renewing the Renewal Process
  • Why Most Companies Miss Over $100k in ROI from Renovations



Friday, October 27



7:45 AM – 12:30 PM

Registration/Social Lounge/Charging Station



8:00 – 9:00 AM

Continental Breakfast Social



9:00 – 10:00 AM

Concurrent Sessions


  • The Virtual Revolution: Virtual, Augmented & Mixed Reality for Multifamily Gets Real
  • B2B Short Term Rentals: When, How and Where Can They Work For You?
  • The Robots are Here: How Artificial Intelligence May Upend the Multifamily Industry
  • Rethinking Multifamily Telecom

10:00 – 10:15 AM



10:15 – 11:30 AM

Closing General Session: Sticky Talent: The Right Corporate Culture + Employee Engagement = Talent Retention



11:30 AM – 12:30 PM

Closing Lunch Social



12:30 PM

Conference Adjourns


Note: The agenda is subject to change. Photos may be taken at the conference and posted online. Attire for the conference is business casual.


NMHC OPTECH is the premier destination for what’s next in multifamily. Open to NMHC members and non-members alike, OPTECH provides a forum for senior practice leaders from a wide variety of disciplines to collaborate on strategic action, incubate new ideas and elevate the industry across all areas of business operations and technology.

OPTECH Exhibit Hall Information & Request Form
OPTECH Interactive Exhibit Hall Floor Plan 

New in 2017! Start-Ups Center
To support start-up firms in the apartment industry, NMHC will feature a new area in the exhibit hall called Start-Ups Center. Start-Ups Center is designed to feature new companies and their products/services to conference registrants. Companies meeting the criteria may showcase their products/services in this
dedicated space. 

Given the amount of start-up businesses that want to exhibit , but often can’t due to limited budgets and lead time, and/or logistics, this is a great opportunity for those companies who qualify. Full details and qualifications are listed in the OPTECH exhibit form.


Frequently Asked Questions:

If I list a contact on the exhibit request form, will that person be automatically registered to attend the conference? No. You must register whoever will be attending the conference (including booth personnel) online on the OPTECH Conference registration page.

How do I register the individuals using the comp registrations that I receive with my booth? Once your booth request paperwork has been processed and you receive a booth assignment with an invoice or receipt, you can go online to register the persons attending.

What are the exhibit hall hours? The exhibit hall will be open as follows:

  • Wednesday, October 25: 5:30 - 7:00 PM 
  • Thursday, October 26: 10:30 AM - 1:00 PM and 5:15 - 6:30 PM
  • Friday, October 27: 11:30 AM - 12:30 PM (Supplier Showcase at Closing Lunch Social - NOTE: does not take place on exhibit hall floor. Please view the OPTECH exhibit form for full details.) 

Exhibit hall hours are closed at all other times. Exhibitors may not stay in their booth during non-exhibit hours.

When will the Exhibitor Services Kit be available? The Exhibitor Services Kit will be published and emailed to exhibitors in late August.

Are sponsorship opportunities available? Limited sponsorship opportunities are still available. Please visit the OPTECH sponsor information page to view opportunities. 





NMHC thanks our generous Conference Sponsors!

Conference Sponsors:

Apartments.com MRI Software
AT&T On-Site
AUM Rainmaker
Capital One Multifamily Finance RealPage, Inc.
Comcast RentPath 
CoreLogic  Spectrum Community Solutions
CORT Verizon
Entrata Yardi
ForRent.com Zillow


Media Sponsor:

Multifamily Executive (MFE)


View all 2017 Chairman's Circle and Friends of the Council Sponsors



OPTECH Sponsorship Opportunities


Every year, many of our partners take advantage of this opportunity to market their organizations to the leaders and decision makers in technology, operations, marketing, sustainability and telecommunications. Many different sponsorship opportunities are available. Browse the 2017 OPTECH Sponsorship Opportunities to see all of the ways you can promote your company at this Conference! Contact Melissa Rowan at mrowan@nmhc.org or 202/974-2372 to inquire about item availability. 


Sponsorship Opportunities are available to NMHC members only. The minimum sponsorship level at OPTECH is $10,000.  


To confirm sponsorship, please complete and submit the 2017 Sponsor Request Form to Melissa Rowan at mrowan@nmhc.org.