With less than two weeks before the annual NMHC OpTech Conference & Exposition kicks off in Orlando, here’s a guide to some of the program’s can’t-miss sessions.
On Monday (Nov. 17), Jonah Berger, author of the best-selling book Contagious: Why Things Catch On, will open the conference with a talk on the secret science behind word of mouth and social transmission.
In addition to both a CEO and CIO panel, Tuesday (Nov. 18) will also feature sessions on thought-provoking topics such as smart home technology in the world of apartments and how subscription video services are rewriting cable and Internet rules. Here’s a sneak peek at the discussions:
- Smart Apartments: Coming Soon to a Community Near You?
Apartment developers and managers increasingly acknowledge that more of their residents are looking for apartment homes with smart-home features, such energy-saving monitors and smartphone-managed lighting and security, which give them a greater sense of control.
- Conscious Unbundling: How Cord Cutters Are Impacting Apartments
As so-called "cord cutters" become more common, apartment communities prepare for residents who favor online television access over traditional cable and satellite.
On Wednesday (Nov. 19), NMHC’s four programming tracks-telecommunications, technology marketing and sustainability-continue. Check out this sample of program highlights:
- Package Delivery Solutions for an Online World
NMHC will deliver the goods on the issue of package deliveries, including new, exclusive research and candid conversation about communities’ struggles to keep up with the daily influx of packages.
- Win/Win: Desired Amenities + Ancillary Income
With amenities on the rise, property managers are getting their hands around how they can monetize these services, as well as possibly turn them into co-branding opportunities with service-provider partners.
Later in the afternoon, Jason Jennings, author of Less Is More, will share takeaways from his study of some of the most productive companies-including some apartment firms-and offer “reinvention rules” for any apartment business.
NMHC Launch Pad will close out the annual event. Following a record number of entry submissions, four finalists will present their new multifamily tech ideas to a panel of tough multifamily executives and be prepared to be judged. Winner takes home the title and bragging rights, as well as $5,000 to help the start-up gain traction. (Grab a look at last year’s winners here.)
Attendees are also invited to attend the Human Resources and Risk Management Forums on Wednesday afternoon.