To continue the positive momentum created by the initial unveiling of the pro-apartment public relations campaign, “Apartments:We Live Here,” NMHC/NAA have launched a new wave of digital advertising this month on three important online platforms-Real Clear Politics, Google and National Journal-for influencing lawmakers with stakes in housing policy.
The ongoing campaign communicates how apartments work in communities across the country-helping people live in a home that’s right for them, supporting jobs and generating economic activity.The multimedia campaign also includes an interactive website, print media ads, radio spots, online banner ads and direct mail collateral. Read more about the campaign here.
Results from the latest round of digital advertising have been strong,particularly with National Journal, where click-through rates from the ads are more than four times industry standards. Driving those high marks at National Journal is NMHC/NAA’s decision to become one of four advertisers to work with a high-profile, “catalyst” execution on the digital advertising, featuring the new campaign video.
As further testament to the campaign’s success, it campaign was selected as a finalist for two significant digital communication awards:the 2013 Public Affairs Campaign of the Year and the 2013 New Site Launch of the Year.