The joint NMHC/NAA “Apartments. We Live Here” initiative earned major recognition as one of 2013’s top campaigns, taking home honorable mentions in the Public Affairs Campaign and New Site categories of the PR News 2013 Digital PR Awards. The awards represent the industry’s top honors in the PR and communications digital space.
The Public Affairs Campaign category honors an initiative that “measurably influences opinion about an issue that affects a wide swath of the public on a national or local level.” The NMHC/NAA public affairs campaign earned the awards despite having a significantly smaller budget than other honorees, such as Blue Cross Blue Shield, the Business Roundtable and Airlines for America. This was also the industry’s first-ever comprehensive communications effort. In the New Site category NMHC/NAA joined a similar group of honorees.
The awards are the latest in a series of recognition the campaign has earned since its inception earlier this year, including multiple design awards, the Videographer Award of Excellence, a case study feature in PR Week, among others. In addition, the campaign is a finalist in the Best Website and Best Use of the Internet or Digital Tools categories of the PR Daily Media Relations Awards. To learn more about the campaign, please click here.