NMHC/NAA’s multi-part, integrated public relations campaign, which aims to educate policymakers about the contributions apartments and their residents make to local communities and the national economy, is off to a strong start. On May 6, the second, “story-driven” portion of the campaign website - www.WeAreApartments.org - went live along with print, digital and radio ads in Politico and major Washington, D.C.-based news radio stations. This phase also featured a high-impact direct mailer to key policy influencers, including every mayor in the United States.
Initial results have been strong:
- The campaign generated 150 news stories across the country about the positive economic contributions of apartments. Coverage included The Washington Post, New York Daily News, Dallas Morning News, Fort Worth Star-Telegram, U-T San Diego, multiple business journals and all multifamily trades
- The economic impact calculator, which allows users to estimate the economic impact of a specific number of apartments to a particular state, has been used more than 4,000 times.
- The interactive story portion of the website has already earned several “site of the day” juried awards for design and innovation.
Learn more about the campaign at www.weareapartments.org/about-campaign.