About the National Multifamily Housing Council
Based in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHC advocates on behalf of rental housing, conducts apartment-related research, encourages the exchange of strategic business information, and promotes the desirability of apartment living. NMHC's members are the principal officers of firms engaged in all aspects of the apartment industry, including ownership, development, management, and financing. More information about the Council is available at nmhc.org.
Position Summary
The Associate Director, Marketing & Brand collaborates with internal and external clients to lead and develop NMHC's (and its affiliates') marketing and communications initiatives and organizational brand implementation, including event marketing, product promotion, membership recruitment and overall brand awareness.
Essential Duties
- Partner with NMHC, RETTC and HSC staff across all departments to identify objectives, timelines, staffing, resources, metrics and work plans for event, product and branding marketing programs.
- Creates the plans and timelines for marketing events, reports and other resources.
- Oversee the creation of advertisements, mailers, emails, and other creative materials to support brand awareness and other various marketing goals.
- Manage workflow of campaigns across multiple channels, through all aspects of creative development and production.
- Manage the day-to-day use of brand.
- Create tracking reports and identify analytics to make data-driven decisions.
- Maintain overall email-marketing schedules.
- Manage and maintain our marketing automation software (HubSpot), the hub of NMHC email contacts and primary means for member communication.
- Manage and oversee NMHC's (and its affiliates') social media presence across all platforms, ensuring consistent brand voice, tone, and messaging.
- Develop and maintain social media content calendars, coordinating with internal stakeholders to align posts with organizational priorities, campaigns, and events.
- Monitor social media channels for engagement opportunities, track performance metrics, and leverage analytics to optimize content strategy and inform data-driven decisions.
- Supervise and mentor junior level employees.
- Other duties as assigned.
Other Requirements
- Attend meetings as necessary. Some travel may be required.
Skills and Knowledge Requirements
- Degree in marketing, communications or related field.
- At least four to five years of experience working in marketing, communications or similar role.
- Experience with Adobe Creative Cloud or similar products.
- Experience working with content management systems, digital publishing and marketing automation platforms.
- Demonstrated experience managing organizational social media accounts across multiple platforms (e.g., LinkedIn, Instagram, X/Twitter, Facebook), including content creation, scheduling, and community engagement.
- Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines. Experience with Hubspot, Feathr and iMIS preferred, but not required.
- Organized with an eye for detail.
- Creativity, curiosity and a commitment to continued learning.
Equipment & Material Requirements
Broad computer skills, including proficiency in Microsoft Word, Excel and PowerPoint. Familiarity with spreadsheets, presentation software and graphics programs.
Application Instructions
To apply for this position, please submit the following materials:
- Cover Letter
- Resume
- References
Please send materials to hr@nmhc.org, with the subject line: Associate Director, Marketing & Brand – [Your Last Name].
Staff Resource
