NMHC OPTECH | October 21-23, 2024
Gaylord National Resort & Convention Center
National Harbor, MD
OPTECH is the hub for the most important conversations and business deals in rental housing technology and operations. This value-packed conference features an action-packed program with multiple educational sessions, networking opportunities, and a must-see exhibit hall featuring the industry’s top suppliers.
Who Attends?
OPTECH is the rental industry’s must-attend event for forward-thinking operations leaders who want to leverage simplified, integrated, sustainable tech for better performance and communities. The conference is geared toward decision-making executives. Approximately 2,800 people attend. Click here to view a list of companies and exhibitors in attendance in 2023.
Why Exhibit?
The exhibit hall includes an established group of suppliers, ranging from industry pioneers to new startups and innovative companies shaping the future of rental housing. Exhibitors will have multiple opportunities to connect with attendees throughout the conference, both on and off the tradeshow floor.
If you are interested in exhibiting, please review the information below.
Questions? Please contact sponsorships@nmhc.org.
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- Priority Sales (for 2023 OPTECH exhibitors ONLY): Complete
- New Exhibitor Lottery (all other firms): Lottery Closed; Results Pending
Booth sales will open in 2 phases:
Lottery participants will be notified of results by July 22, 2024. More information on the lottery process is below.
All other companies may submit the OPTECH Exhibitor Wait List Request Form. More information on the wait list is below.
- After Priority Sales are complete, any remaining booth space will be assigned to new exhibitor firms selected in the New Exhibitor Lottery.
- The lottery will be held in order of NMHC sponsorship level (highest to lowest), NMHC membership level (highest to lowest), and lastly, non-members.
- Booth space is limited, and not all lottery requests will be able to be accommodated. NMHC is unable to guarantee booth space to any company, regardless of sponsorship level, membership level, or past exhibitor status.
- New exhibitors will be limited to a 10’x10’ maximum booth size or a Startup Kiosk.
The lottery for 2024 OPTECH is closed. Lottery participants will be notified of results by July 22, 2024.
If your company is selected in the lottery, NMHC will notify you by July 22, 2024, and provide application instructions. Booth space will be assigned in the order applications are received.
If your company is not selected in the lottery, NMHC will notify you by July 22, 2024, and you will be moved to the wait list.
Companies who do not receive a booth space in the lottery will be moved to the wait list.
All other companies who wish to exhibit after the lottery deadline will be able to submit a wait list request.
Click here to submit the OPTECH Exhibitor Wait List Request Form.
NMHC sponsor companies and member companies will be prioritized. NMHC is unable to guarantee booth space to any company, regardless of sponsorship level, membership level, or past exhibitor status.
Due to volume, we kindly ask that you do not call or email to inquire about wait list status. NMHC will contact a company on the wait list in the unlikely event that a booth space becomes available.
- Exhibitors applying for a Startup Kiosk must meet Startup Kiosk Qualification Criteria
- New exhibitors and non-member companies are limited to a 10’x10’ maximum booth size or a Startup Kiosk
- Membership is required to reserve 10’x20’ and larger booth spaces
- Sponsorship is also required to reserve 20’x20’ and larger booth spaces (20'x20' requires a $15,000 minimum sponsorship; 20'x30' requires a $25,000 minimum sponsorship; 20'x40' requires a $35,000 minimum sponsorship.)
- Booth Space Upgrades: Exhibitors must maintain the same booth size for at least two (2) consecutive years before being eligible to upgrade to the next booth size. Upgrades are subject to availability and cannot be guaranteed.
Booth space is limited and is not guaranteed to any company, regardless of membership level, sponsorship level, or past exhibitor status.
Application Restrictions
Booth Fees
| Booth Size | Member Rate | Non-Member Rate | Number of Comp. Registrations Included |
|---|---|---|---|
| Startup Kiosk | $4,000 | $4,500 | 2 |
| 10’x10’ | $5,500 | $6,750 | 3 |
| 10’x20’ | $11,000 | n/a | 6 |
| 20’x20' | $22,000 | n/a | 12 |
| 20’x30' | $33,000 | n/a | 18 |
| 20’x40' | $44,000 | n/a | 24 |
To qualify for the member rate, NMHC membership must be fully paid at the time of application and remain fully paid through the last day of the conference. NMHC membership company name must be the same as the exhibiting company name.
2024 Chair’s Circle Sponsors receive a 10% discount off published booth fees. 2024 Friends of the Council Sponsors receive a 5% discount off published booth fees.
- Three (3) complimentary full conference registrations per 10’x10’ booth (exhibitors may purchase additional registrations at the full member/non-member registration rates; expo-only badges are not available.)
- Free high-speed Wi-Fi Internet access
- Online Exhibitor Services Kit
- Basic company profile in online exhibitor directory and in the mobile app (online directory upgrades will be available for purchase; click here to view packages.)
- Company name and booth number listed in the onsite print agenda
- Official show graphics to help promote your company’s booth presence
- Official Attendees List accessible via the NMHC website (email addresses are not provided.)
- Discount on Sponsorship Opportunities (member exhibitors only)
- 10’x10’ and 10’x20’ linear booths also include an 8’ high backwall, 3’ high sidewalls and a complimentary company ID sign (7"x44").
- Carpet (carpet/flooring is required and must be provided by the exhibitor)
- Electricity/power
- Furnishings of any kind
- Labor
- Lead Retrieval Services
- Shipping/handling/storage
Standard Booth Package
Standard booth space (10'x10' and larger) includes:
Standard booth space does NOT include:
NMHC follows the IAEE Guidelines for Display Rules and Regulations. Guidelines will be strictly enforced. Guidelines and additional display rules and restrictions will be provided to confirmed exhibitors.
- Company has been in operation for 5 years or less.
- Company must offer a product or service that focuses on the use of technology to solve a problem within the apartment industry.
- Company may not be a spin-off from an established parent company.
- Member Rate: $4,000
- Non-Member Rate: $4,500
Startup Kiosks are offered as a turnkey, cost-effective alternative to a traditional booth display and exhibit hall, allowing new companies to focus on building connections with attendees. Companies who wish to reserve a Startup Kiosk must meet the qualification criteria, outlined below. New this year, Startup Kiosks will be located in a new area of the Conference, called CRETTlab. CRETTlab is not located in the main exhibit hall.
About CRETTlab:
CRETTlab is a dynamic new conference feature designed to propel the multifamily industry into the future. Powered by the soon-to-be-announced Center for Real Estate Technology and Transformation (CRETT), this cutting-edge space will showcase forward-facing hardware and software innovations, providing hands-on demonstrations of transformative proptech solutions. It's also a place to engage in lively conversations with leading VCs, housing providers, tech innovators and other industry thought leaders as they share insights on the forefront of technology. Don't miss this opportunity to exhibit in this innovative space and get a sneak peek at how CRETT is going to enhance the multifamily proptech landscape.
Startup Kiosk Qualification Criteria:
NMHC member companies and non-member companies who meet the Startup Kiosk Qualification Criteria below are eligible to apply for a Startup Kiosk.
Startup Kiosk Rates:
Startup Kiosk Package and Unit:
Click here to view the Startup Kiosk package and photo of the unit.
The full conference agenda (including activities in the exhibit hall) will be published on the NMHC OPTECH website in June.
Conference Dates: October 21-23, 2024
Exhibit Hall Dates: October 21-22, 2024 (the expo will not be open on October 23.)
Exhibit Hall Location: Gaylord National Resort & Convention Center, Prince George’s Exhibit Hall DE
Preliminary Exhibit Hall Hours
Schedule subject to change.
Monday, October 21: 3:00 pm–6:30 pm
Tuesday, October 22: 10:30 am–6:00 pm
The exhibit hall will close on Tuesday, October 22 at 6:00 pm. There are no expo hours on Wednesday, October 23.
Exhibit installation/dismantling hours will be provided to confirmed exhibitors.
NMHC offers several different sponsorship packages, designed to help increase your firm’s brand recognition and exposure with key decision makers at OPTECH.
Sponsorship opportunities are available to NMHC member firms only. Not a member? Learn more here here.
Click here to view the 2024 NMHC OPTECH Sponsorship Packages. Exhibiting companies will receive $5,000 off the price of any OPTECH sponsorship tier; Exhibitor must be NMHC member.
If you would like to sponsor OPTECH, please email Melissa Rowan, Associate Vice President, Sponsorships & Exhibits at mrowan@nmhc.org. The deadline to sponsor this conference is August 23, 2024.
Booth space and speaking opportunities are not included nor guaranteed with any sponsorship package.
Speaking opportunities are not included in any sponsorship package or booth package, nor are they available to purchase as a separate sponsorship opportunity.
Click here to visit the 2024 Call for Topics Ideas and Speakers page to learn how to participate as a speaker or to learn how to submit a topic idea.
Unauthorized Solicitation Notice: Third-party vendors are aggressively soliciting exhibitors to purchase show services, display materials, audio/visual equipment, housing, and attendee lists. These solicitations are not authorized or initiated by NMHC. NMHC reminds exhibitors to only order show services from authorized vendors using the forms provided to you by NMHC. NMHC does not sell attendee lists, email addresses, or contact information. Please email sponsorships@nmhc.org if you wish to confirm the status of a vendor.
