There clearly has been an explosion in new technology, with multiple solutions for a myriad of business issues-and new ones launching every day. And that’s exciting for the apartment industry. New technologies promise more efficiencies and better productivity, well-articulated processes and repeatable results, and opportunities to gain better business intelligence and make faster strategic decisions.
But the pace at which both customer-facing and back-office technologies are emerging can be almost overwhelming; many apartment firms struggle to keep up with the next generation of technology. And this feeling of being always behind the curve is making some executives wonder if their companies may be coming down with shiny object syndrome, always pushing for the latest and greatest technology without evaluating the cost of implementation against the expected business benefit.
All this to say that while apartment CIOs and technology leaders remain committed to helping their companies adapt to evolving market conditions, many are likely to be asking a few more critical questions and expecting their colleagues to make a strong business case for the next great software application.