Search results filtered by:
- Technology Trends and Innovation x
Technology Trends and Innovation
https://www.nmhc.org/industry-topics/Technology-and-Telecommunications/technology-trends-and-innovation/
The latest in technology trends and innovation in the apartment industry.
More Hype Than Reality (Rich Brennan)
Strap in because here it comes. The Internet of Everything is coming to a
car, a toaster, a carton of milk and a thermostat near you!
The scenarios being played out in the tech arena are amazing (and in some
cases far-fetched)-from chips in the shoes of your favorite athletes that track
statistics on ball movement and plays (who really cares that much?) to the
wearable heart monitor that will signal your doctor that you are having a heart
attack, call an ambulance with your location and notify
The Hidden Risk (Rick Haughey)
Martin Luther
King, Jr., paraphrased transcendentalist reformer Theodore Parker when he
famously said, “The arc of the moral
universe is long, but it bends toward justice.” I’m reminded of this
quote when thinking about technology (believe it or not). However, my
paraphrase of MLK would go something like, “The arc of technology is long, but
it bends toward progress.”
Inherent in both statements is the idea that current troubles blind us
to the inevitable, but slow march of progress. In the case
A Game Changer (Toby Bozzuto)
The multifamily industry has never been particularly at
the forefront of technological innovation. Too often we’ve tended to follow, versus
create, trends and be reactive, versus proactive, when it comes to introducing
new ideas into the marketplace. And in today’s world, we’re having an even
harder time keeping up.
While our industry has often been slow to adopt new
technologies, the opposite, of course, is true of the electronics industry. As
such, I decided to attend the Consumer Electronics
A Win-Win (Donald Davidoff)
Like all things technological, the “Internet of everything” (IOE)
has great promise-both to change how residents behave and also to generate hype
well beyond its reality. So, how do we separate the true promise from the hype
and discover what really matters?
Looking at other disruptive technologies (cell phone GPS
disrupting GPS device makers, Uber disrupting traditional taxi service, etc.)
to see what separates those that really changed the game from the rest is very
instructive. The best share
Using Yelp to Find the Next Hot Neighborhood
4/10/2018 4:00:00 AM
_blank
The Subscription Model
How it works: You
pay a flat monthly subscription fee for lead generation, regardless of the
number of leads generated or whether any of those leads visit your community or
end up signing a lease.
What I like about it:
The thing to remember when looking at a subscription pricing model is that
it works to your best advantage when you have a solid and proven system to
track lead source performance. If you do, your average cost per lease is, at
least in Waterton’s experience, less with a subscripti
The Pay-Per-Contact Model
What it is: You
pay for every lead that comes through your partner ILS provider’s site.
What I like about it:
Pay-per-contact, otherwise known as pay-per-lead, puts you in the driver’s seat
and allows you to ultimately control how much you spend. The onus is then on you-the
property management company-to put your marketing budget to work for
you.
Having this degree of control also means having the
flexibility to adjust quickly to changing market conditions. For example, if
you have a lease-up
The Pay-for-Performance Model
What it is: You
only pay for leads that end up signing leases.
What I like about it:
With the pay-for-performance pricing model, if there’s no lease, then there’s
no cost. So, it’s low risk and a higher reward for you as the property manager.
At the end of the day, you want leases. And this model is
the most efficient way to ensure you are paying for the result you want. In our
experience at Bell Partners, the cost per lease with the pay-for-performance
model is usually a fraction of what you’d
The Pay-Per-Tour Model
What it is: You pay
when a qualified lead actually steps foot into your community.
What I like about it:
The pay-per-tour model is one of my personal favorite pricing models because it
puts the burden to generate a quality lead squarely on the ILS partner.
Put another way, the pay-per-tour model gives you, in
essence, an extension of your leasing office, helping to qualify prospects and bring
customers down the leasing funnel one step further. So, your on-site team
doesn’t have to split its tim